Impossible stilettos

Can someone enlighten me on the concept behind this Air France print ad ? I assure you the copy doesn’t give a clue either.


4 Thoughts on “Impossible stilettos

  1. Air France – sophisticated and glamourous (?)

    Or perhaps,

    You know you want to fly Air France, just like how you want those shoes or a great pair of legs (?)

    Or even,

    Air France – we’re the kind of company that was fooled by their marketing team in thinking that this minimalist non-sequitur advert is a winner.

  2. Ho ho, I think I’ll probably go for the last one.

  3. lol I think it’s suppose to mean nothing haha

    more here

  4. Amy – Thanks ! But see, even the parasol one is better !

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